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UOIT’s Management Development Centre’s newest programs meeting marketplace needs

MDC unveils offerings in digital marketing, social media and professional sales

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The University of Ontario Institute of Technology’s (UOIT) Management Development Centre (MDC) delivers results-oriented workshops and certificate programs to meet the demands of the changing 21st-century workplace. Through the university’s Faculty of Business and Information Technology, the MDC prepares area professionals to advance their careers with custom programs that refresh their management, communication and leadership skills.

This fall, the MDC is adding two new management certificate programs in:

  • Digital Marketing and Social Media
  • Professional Sales

All MDC programs are offered at the university’s north Oshawa location, conveniently located on Simcoe Street just south of the new Highway 407 East extension.

Digital Marketing and Social Media Management Certificate Program (three days)

Wednesdays: October 26, November 2 and 9

Our redesigned program will transform your social media marketing plan and help your organization implement a successful return on investment. The program is tailored for each participant with ongoing feedback, professional guidance and projects based on your organization’s online presence and marketing initiatives. Network with other businesses and share solutions that are actionable, interactive and sustainable.

Our ‘social media dream team’ (Andrea Kennedy, Spread Your Word Marketing Group; and Leslie Hughes, PUNCH Media) develops a practical strategy: learn, apply, measure and report. You will be confident you are communicating the right message, using the right social media channels and eliminating the feeling of being overwhelmed.

Who should enrol?

  • Entrepreneurs initiating their business marketing plan.
  • Marketing specialists wanting to learn new innovative ideas to increase their brand.
  • Sales and customer service representatives wanting to increase their social media presence.
  • Professionals aiming to improve their message and deliver maximum impact for their business story.

Professional Sales Management Certificate Program (five days)

Thursdays: November 3 and 17, December 1
Tuesdays: January 17 and 31, 2017

Accredited by the Registered Insurance Brokers of Ontario (RIBO), front-line professionals and business leaders will benefit from this program. Become an advocate for your vision and leverage your business by joining others who want to strategically build sales strategies and customer service techniques. Develop leadership skills that will get you noticed and remembered in your business community and beyond.

Communication experts, Diana Kawarsky (President) and Suzanne Mladenovich (Consultant) from the Soft Skills Group will provide the skills, knowledge and attitude required for success in the sales and/or customer service profession. You will become exceptional at telling your story to internal and external stakeholders. You will be able to identify strategies to create and sustain an environment of customer service and sales in your organization.

Who should enrol?

  • Front-line sales and customer service professionals.
  • Emerging leaders looking for clarity and direction.
  • Entrepreneurs wanting to improve communication and become an advocate for their business model.
  • Business leaders requiring direction in creating and sustaining a collaborative sales team.

Completion of all five courses leads to a certificate awarded by the university.

Register today!

Register for all programs on the MDC website or call the MDC at 905.721.8668, ext. 3290.

Did you know?

The Canada Ontario Job Grant (COJG) may provide direct support to individual employers who wish to purchase training for their employees. The MDC is a qualified training provider under the terms the agreement. 

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